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Search results for “iBeacon”
Why iBeacons are transforming the travel industry
07/03/2015
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6:59:56 PM
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This is what Beacon technology can provide for travelers - an augmented personalized experience like no other delivered via mobile devices based on your physical location.
How iBeacon will deliver for travel in 2015
01/07/2015
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4:04:51 PM
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Utilizing the data generated through the adoption of iBeacons will present one of the biggest obstacles and opportunities that today’s travel marketers have ever seen.
Marriott and EasyJet each try tracing travelers’ whereabouts, via iBeacon
07/13/2014
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9:24:16 AM
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In unrelated experiments, hotel giant Marriott International, low-cost airline EasyJet, and selected airports worldwide have all begun tests to electronically track customers as they move about, via signals from their mobile devices.
VR and beacons tipped for mainstream adoption in 2016
10/28/2015
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11:48:36 AM
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Market research group Mintel has issued its European Consumer Trends 2016 report, identifying beacons and virtual reality as two technologies which will impact travel and leisure businesses.
How technology can deliver a seamless travel experience
08/30/2015
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5:01:44 PM
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In the digital age, the number of consumers heading to their local travel agent to book a holiday continues to deplete, with more than 80% of holidays booked online.
Test and see: how mobile at a global hotel powerhouse is boosting the bottom line
09/21/2014
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7:51:50 PM
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One thing we hear a lot of in the hospitality industry is that service and customer experience is where it begins and ends.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015
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10:32:40 AM
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WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
British Airways APP set to be a first on new Apple Watch
03/25/2015
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9:49:09 PM
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British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it launches on April 24.
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