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Search results for “e-TEST”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018
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7:50:34 AM
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China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Hotel accommodation is not just a "stay" product, view it as "space" to do things
06/27/2018
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3:28:47 PM
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Hotels need to incorporate facets such as "play", "socialize", "work" etc. of one's lifestyle in addition to the "stay" service that properties deliver, asserts David Sun, General Manager, BTG Homeinns Hotels Group.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018
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8:15:53 AM
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How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017
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11:03:21 AM
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The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017
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10:29:42 AM
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A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Room for growth in airline conversion rates
11/16/2017
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6:17:04 PM
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Conversion Rate Optimization (CRO) is not solely the domain of the biggest airlines; even smaller organizations can advance to a higher level of CRO maturity with a smart and agile strategy.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017
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10:10:37 AM
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WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
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