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Search results for “demographics”
TikTok being deployed in the mix to recruit younger corp travel agents
06/30/2022
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3:08:12 PM
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You need different approaches to recruitment compared to who you want.
Tongcheng Travel set to make the most of restructuring
03/24/2022
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2:40:35 AM
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The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022
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6:04:37 PM
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The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021
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10:36:50 AM
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Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021
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11:24:39 PM
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Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021
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4:16:25 PM
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China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Hoteliers adapt to new business traveler behaviors
09/27/2021
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2:54:37 PM
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More business travelers are going booking directly with the property, seeking a more personalized experience while staying within their company's travel program.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
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