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Search results for “demographics”
Expedia programmes marketing campaigns from TV to Facebook and Instagram
04/01/2016
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3:12:31 PM
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Expedia has worked with programmatic advertising agency TubeMogul as part of a pilot scheme to ensure that ad campaigns that appear on TV and then only shown on the news feeds of Facebook users with the same demographic.
Travellers start picking brands based on mobile services
03/31/2016
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4:29:01 PM
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The analysis by Apteligent, carried out by way of a global survey of travellers, found that around 70% would sometimes select a company if it had a “superior mobile capabilities”. Load times for content and functionality, simple payment process and easy navigation constitute a good mobile experience.
Sabre: Millennials may be the largest hotel spenders as soon as 2017
03/14/2016
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3:24:31 PM
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At ITB this week, Sabre’s vice president of marketing for hospitality solutions Sarah Kennedy Ellis said millennials will become the largest spenders on hotels as early as 2017.
Tourism an important contributor to China-Taiwan relations
01/20/2016
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4:10:38 PM
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As China’s global influence continues to grow, the relationship between China and Taiwan is more important than ever, and tourism can make an important contribution.
Looking back and ahead – hotel marketing shifts
12/24/2015
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3:35:15 PM
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As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, and hospitality industry might expect looking ahead.
Alitrip shifts focus to outbound with US agency partnerships
01/14/2016
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4:36:22 PM
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Alibaba’s travel brand Alitrip is building partnerships in countries where it anticipates demand from “young, affluent and mobile” Chinese travellers. Article by Tnooz.
Is your booking flow ready for the Millennials?
12/03/2015
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4:20:23 PM
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The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, tipped to spend $200 million annually from 2017.
Two-child policy projected to add $12b in consumption
10/30/2015
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4:15:53 PM
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China's two-child policy will likely add an average of 2.5 million newborns per year, unleashing 75 billion yuan ($11.8 billion) in additional consumption.
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