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Search results for “data optimization”
Fliggy thrives on might of Alibaba ecosystem
10/21/2019
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8:48:47 AM
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Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
2019 CarTrawler ancillary revenue yearbook shows $55.7 billion in extra revenue for 76 airlines
09/19/2019
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6:13:28 PM
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The $55.7 billion worldwide total represents 10.7% of all revenue for the 76 airlines in the survey.
Mafengwo enters the Japanese market
08/19/2019
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6:54:42 PM
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Mafengwo has about 130 million users, out of whom 4 million users a year see contents for traveling in Japan.
Selling travel experience as an airline
07/04/2019
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6:14:05 PM
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Rather than enhance existing frameworks there is a need to unlearn the historical way of doing things.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019
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4:20:56 PM
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Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Are you missing out on potential hotel revenue?
07/25/2019
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6:10:27 PM
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Although 60% of guests would like to purchase ancillary services during their stay, there are still a significant number of guests who mention that the services offered were not relevant to them.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019
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5:37:51 PM
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Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
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