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Search results for “consumer survey”
'Chasing the Chinese Dream' - Aspirations and dilemmas of China’s consumer economy
07/17/2017
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7:40:17 PM
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Personal consumption of China’s 2.5% affluent population is expected to experience double digit growth to account for more than 75% of the country’s total consumption by 2020, according to Oliver Wyman.
Marriott, Wyndham gain direct traffic, bookings from search
07/13/2017
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1:48:33 PM
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Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Marriott International brands show the highest volume of direct site bookings for May 2017 at 26.21%.
Are hotel brand dotcoms the new Amazon?
07/17/2017
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2:51:47 PM
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Recent research from Phocuswright indicates that travelers want to book as much as possible through hotels: sightseeing tours, museum and event tickets, dining and other in-destination activities.
Destination Personality for Chinese tourists in Ireland
07/14/2017
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11:14:46 AM
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The concepts of Brand Personality and Destination Personality can be used to improve tourist experience and enhance revisiting intention and promotion behavior.
The hotel chain that doesn’t need Booking.com or Expedia
07/11/2017
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9:19:33 AM
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Premier Inn’s proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be interesting to see if it chooses to make more use of online travel agents.
Travel firms in Asia Pacific leverage data analytics to forecast demand
06/16/2017
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2:03:44 PM
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Travel companies in Asia Pacific with China in particular are embedding analytics into their organizations to forecast demand and increase revenues, according to a survey by Hotelbeds.
Wealthy Chinese seek adventures on vacation
06/06/2017
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4:24:52 PM
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Wealthy Chinese shows a bigger appetite for luxury travel, especially for adventure vacation, despite a sluggish world economy.
How millennials are being creative with their travel
06/11/2017
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11:17:49 PM
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Bleisure (business+leisure) travel is prevalent among millennials and companies need to consider how to meet their employees' needs for such kind of travel.
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