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Search results for “comScore”
Will airline growth be dependent on mobile and smart technology?
12/24/2018
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5:04:52 PM
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Adopting the NDC standard presents opportunities for airlines to leverage their APIs and provide value to customers to sell more than just essential travel components to their customers: transport, accommodation and destinations.
Voice assistants are not quite ready to fly
03/28/2018
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5:26:19 PM
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While 77% of owners say they really like having smart speakers in their homes, most of those who own the devices are not using them for consumer transactions.
TripAdvisor becomes the most visited site and app prior to travel purchase
04/13/2018
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1:06:46 PM
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Booking.com comes second at 45% and Trivago third at 28%.
Free whitepaper: The Traveler’s Path to Destination Selection
01/12/2017
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10:55:19 AM
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A new study on the Traveler’s Path to Purchase from Expedia Media Solutions and comScore reveals trends in how American, British and Canadian travelers choose destinations and make purchases.
How travel decisions are made in today’s multiscreen world
10/12/2015
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10:24:43 PM
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Understanding the changing habits and behaviors of today’s digitally-savvy travelers is critical for marketers in the industry.
Today’s hotel apps fall short, but their time will come
10/10/2016
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7:25:36 AM
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Furthermore, going into 2016, eMarketer stated that 51.8% of travelers who book trips via digital means will be doing so using a mobile device.
China shows off its buying power on Single Day e-shopping festival
11/12/2015
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4:50:57 PM
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Chinese Internet users spent more than 91 billion yuan ($14.3 billion) in the planet's biggest online shopping splurge on Wednesday.
TripAdvisor peers into the mouth of the travel transaction funnel
07/10/2015
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5:08:34 PM
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TripAdvisor, the user-reviews giant, recently studied how well its advertising was working as travelers moved through the transaction funnel, from inspiration to research to purchase.
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