Search results for “brand value”
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Huazhu Group aims to be bigger, gears up for a brighter future
03/30/2021|10:44:56 AM|
The Chinese hotel company has carved out its strategic focus for 2021, built on property expansion, strengthening bonds with existing and new customers, both backed up astute data strategy and digitization project.
Fosun Tourism reports 74.5% business volume decrease in Q1 2021
04/21/2021|3:14:44 PM|
In the first quarter of 2021, Thomas Cook China and UK achieved a cumulative GMV of approximately RMB 163.2 million.
Travel sector eyes consumers from lower-cities in China
04/13/2021|11:25:41 AM|
The travel sector is counting on consumers from lower-tier cities as a vital cog for not only revenue generation in the short-term, but also as a growth engine for the future.
Hotel direct sales service provider Honey Guide secures tens of millions of yuan
03/24/2021|10:55:51 AM|
The company’s digital solutions helped some merchants triple or quadruple their transaction values in WeChat.
Club Med parent plans multi-brand offline expansion post-pandemic
03/24/2021|8:42:27 PM|
By 2023, Fosun Tourism plans to open 16 new Club Med resorts, half of which will be located in China.
Shanghai to announce vaccination for foreigners; Taiwan train crash kills 51 | Daily Brief
04/03/2021|12:29:21 AM|
State-owned hospitality group Jin Jiang reports 32.3% drop in revenue, eyes to be a world-renowned name; Shanghai denies implementing mandatory registration for travelers to city.
TikTok's China app pilots group buying; Tencent invests in travel firm | Weekly Review
03/07/2021|3:18:22 PM|
OTA giant sees content as a new growth driver, rolls out a three-step strategy; Chinese lawmakers, advisors suggest issuing vaccine passports.
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