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Search results for “YourSingapore”
Reinventing the online tourism board – no longer all about you
10/31/2014
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9:47:08 AM
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It takes a lot for any type of travel-related brand to admit they got something wrong – but it’s rare for a government-backed tourism board.
YourSingapore launch triggers another round of soul searching
03/16/2010
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9:18:47 AM
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The launch of Singapore Tourist Board’s new brand and digital strategy has gotten the sector talking.Some call it innovative, others wonder whether it is too whizzy.So what’s the buzz?
Singapore shifts emphasis to consumer with YourSingapore launch
03/10/2010
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9:34:19 AM
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Recognising that media consumption habits have changed and that people have also changed the way they plan and book their travel, the Singapore Tourism Board has launched a new brand, YourSingapore.
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