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Search results for “Traveler IQ”
Influencers are the new travel agents for millennials, Generation Z
06/02/2021
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4:29:22 PM
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57% of Gen Zers with summer travel plans said they’ll look to social media to help them prep, the same share who said they’ll use travel sites.
Chinese conglomerate HNA says creditors filed petition for its bankruptcy
01/29/2021
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11:39:03 PM
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The group was once one of China’s most acquisitive companies but had the equivalent of roughly $76 billion in total short-term borrowings and long-term debt at the end of June 2019.
Top 10 luxury hotel brands in digital
05/14/2015
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12:50:50 PM
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With powerful new entrants looming and a rapid increase in travelers adopting mobile devices for research and booking, Luxury Hotel brands must harness all the right digital tools and strategies to distinguish themselves or run the risk of becoming commoditized.
Luxury hotels invest aggressively in China
10/08/2014
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4:14:34 PM
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China has become the world’s fastest growing travel market since the economic boom, outnumbering the US and Germany in outbound tourists
Why games can work for travel brands: Traveler IQ, four years on
11/30/2011
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4:47:26 PM
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A fair amount of chatter at conferences these days is around the idea of adding some form of gaming into the online travel experience, as a way of engaging further with users.
Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform
06/21/2013
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9:40:37 AM
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Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its global positioning.
Hotels Strive to Own Organic Search Results
03/01/2013
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10:34:34 AM
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46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links, among others.
The Hospitality Industry’s Mobile Web Failure
02/10/2012
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9:56:10 AM
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The newly published Mobile IQ report from the L2 Think Tank points out that many in the hospitality industry aren’t actually taking the mobile web as seriously as they should…
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