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Search results for “SEM”
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
01/13/2021
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9:29:43 PM
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Selling on value vs selling on price alone can compensate to a great extent the budget limitations and online dominance by the OTAs.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
D-EDGE brings combined strengths to grow business
02/19/2019
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3:27:40 PM
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D-EDGE is the European No1 and World No3 hotel distribution technology provider in hospitality. It has support teams in over 100 countries across Europe and Asia.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Complete guide to online marketing for independent hotels II
11/05/2016
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9:15:47 AM
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SEM drives high ROI through brand protection, hotels can take advantage of remarketing to drive conversion.
Complete guide to online marketing for independent hotels I
11/03/2016
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9:16:05 AM
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The design of hotel website,search engine optimisation, trademark protection, search engine marketing, metasearch marketing, discounts and loyalty offers are part of online marketing strategy for independent hotels.
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