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Search results for “ROI”
Beyond social media – A rough guide to Employee Generated Content in the travel industry
08/31/2012
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10:33:16 AM
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Employee Generated Content can make lots of hotel content friendly for social and for search — content that is more current, deeper, and broader than any single in-house resource, set of guests, or agency could provide.
The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning [Part 1 of 2]
08/08/2012
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9:39:00 AM
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Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs via structuring hotel's initiatives in three main categories: “Core” Digital Marketing Initiatives; “Business-Need” Digital Marketing Initiatives; and Capital Investments, Strategy and Operations.
GDS news from Travelport, Amadeus, Sabre, Abacus – June 2012
06/26/2012
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9:26:42 AM
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Product news, releases, projects and more from the global distribution systems during June 2012 – all here, in one easy read.
GetTaxi grabs another £13M in funding, brings total so far to £20M as US expansion looms
06/13/2012
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9:30:02 AM
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The Big Apple and Paris are the next big targets for GetTaxi after securing a sizeable investment round of £13 million from Access Industries to spearhead its expansion.
Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions[Part 1 of 2]
02/29/2012
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10:31:35 AM
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The 2012 Top Ten New Year’s Digital Marketing Strategy Resolutions, presented by HeBS Digital for the 12th consecutive year, provides guidance on what hoteliers should do to succeed in the year ahead.
How much exactly a hotel should invest in Internet marketing in 2012
09/13/2011
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9:37:11 AM
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Allocating the appropriate amount of your property’s overall marketing budget to online marketing can be more of an art, than science.
5 ways to win the hotel mobile booking game
08/12/2011
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9:41:04 AM
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NASHVILLE, Tennessee—There is a war being fought on the “mobile” battlefield, and if you’re not charging forward, you risk losing your guests, according to panelists during last week’s third annual Hotel Data Conference.
Can Hoteliers Take Back The Initiative From OTAs?
04/29/2011
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10:20:23 AM
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In the midst of improving economic climate and rising travel demand, can hoteliers reverse this negative trend and take back control of the online distribution channel?
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