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Search results for “MyMagic”
Disney’s New ‘MyMagic’ Wristbands to Turn Big Data Into Big Profits
10/15/2013
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9:44:15 AM
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By giving visitors to its theme parks rubber bracelets embedded with microchips and encouraging them to plan minute details of their trips weeks ahead of time, the Walt Disney Co. expects to get a larger share of their total vacation time and spending.
Disney World’s Magic Bands – a travel industry model for seamless travel
04/06/2014
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1:05:35 PM
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On Monday, the Disney World theme park in Florida began allowing all visitors to use its new $1 billion system of electronic bracelets, which enable visitors to enter their hotel rooms and ride attractions wirelessly.
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