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Search results for “Micro-Moments”
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
How independent hotels can win direct bookings
07/12/2019
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5:30:03 PM
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Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Major factors impacting hotel website conversion and solutions
02/05/2018
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8:31:38 PM
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Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017
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10:21:12 AM
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The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Google creates a Playbook for travel
07/18/2016
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12:13:29 PM
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Since the “consumer journey” has changed massively in recent years, Google has created what was being billed at the recent “Council meeting” as a Playbook for travel.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017
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9:02:02 PM
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Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
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