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Search results for “JupiterResearch”
Half of leisure travelers now purchase all or most of their personal travel online: JupiterResearch
10/18/2007
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10:55:00 AM
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The Internet has matured as a travel distribution channel with 70 percent of online leisure travelers booking at least some of their personal travel online and 52 percent purchasing all or most of their personal travel online, according to JupiterResearch. (10/16/2007)
Growth of UGC on travel websites takes control away from marketers
06/05/2008
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10:07:00 AM
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JupiterResearch has found that the majority of online travelers believe researching travel online is easier now than ever before, with UGC now more influential on the choice of accommodation than brand among online accommodation researchers.
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