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Search results for “HeBS Digital”
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Smart hotelier’s 2015 top 10 digital marketing resolutions
01/19/2015
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8:46:41 AM
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Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues.
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016
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6:45:44 PM
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Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
Is the billboard effect really dead? Watch this space…
08/10/2015
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4:10:19 PM
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In the tug of war between hoteliers and online travel agencies (OTAs), have you ever wondered why hotels just don’t stop working with OTAs and just go at it alone, seeking to get direct bookings from travelers onto their own websites?
Hotelier’s action plan to capitalize on the mobile channel boom
07/17/2015
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4:24:23 PM
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Hoteliers must invest in and take advantage of this rapidly developing multi-channel, multi-device world.
Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
01/10/2014
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12:35:53 PM
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With 2014 expected to be another great year in our industry, we encourage you to adopt these resolutions and to start the year in good digital health.
Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented
05/02/2013
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10:30:28 AM
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The hotel marketer is reshuffling the marketing mix in order to accommodate more toward the web.
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