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Search results for “Google Schemer”
Expanding out of China – how payment localization can drive adoption and conversion
10/08/2019
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10:04:40 AM
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Multi Currency Pricing combined with APMs from the customer’s country will reduce costs and even create a revenue stream.
Traveler survey yields insights into booking behaviors
04/01/2019
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10:44:46 AM
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There appears to be a serious risk of potential customers being intercepted before reaching OTA services, by Google or perhaps the return of Amazon to the travel space.
Are Airbnb and Google revolutionising hotel distribution? One year on
01/22/2019
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2:26:33 PM
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The reality is that all forms of accommodation will soon be available via both traditional OTAs and new platforms like Airbnb.
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018
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10:34:45 AM
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Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
Why is there no global B2C online travel brand yet?
12/04/2017
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9:23:00 AM
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To be global, a brand needs to be able to reach the vast majority of consumers across the world. And these brands are missing one key piece of the puzzle - a global B2C brand.
Five design principles to attract the Millennial traveller
07/26/2016
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5:12:27 PM
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Design frictionless experiences, be authentic, make products and services personal, reward loyalty in unique ways and facilitate decision-making on the move are vital to attract Millennial traveller.
Analysis: Hotels bite back in battle with Online Travel Agencies
04/27/2016
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6:36:44 PM
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Since hotel chains are baulking at the commissions the OTAs charge them – typically ranging from 15% to 30% depending on room type and location - and fear that their expensively established brands are being devalued by the OTAs’ price-orientated approach, they have tried to offer discount rates to their loyalty project members to improve direct booking.
Google to close Schemer destination activity planning service
01/22/2014
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12:24:21 PM
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Just two years after Google quietly launched quasi-social travel inspiration/things-to-do-in-life service Schemer, Google has quietly shut it down again.
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