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Search results for “Emotient”
Hotels can use data and a bit of TLC to make a difference
07/25/2016
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1:30:40 PM
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Freely available segmentation reports and rigorous customer data collection can provide for deeper customer insights. Hotels can make guest experience more local and social throughout the phases of the customer journey.
Hotels have the data to be better with email
04/27/2016
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4:18:13 PM
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You rarely see hotels send emails to customers because the vast majority of the hotel’s digital media efforts revolve around securing the booking – very little is done after the booking has been made.
Hotels and OTAs race to revamp their loyalty programs to boost bookings
04/07/2016
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7:38:51 PM
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Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months and major hotel chains have been adjusting their loyalty strategies to support the campaigns.
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
Lufthansa says other airlines will follow GDS surcharge move
03/18/2016
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2:46:02 PM
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The Euro 16 surcharge began in September last year by Lufthansa has polarised opinion amongst air ticket sellers, but its CEO claims that the move is a strategic issue about shaping the future of distribution of an airline. It is said that Lufthansa suggested fellow carriers should follow suit at a recent IATA meeting in the US.
Expedia relentlessly tests the science of user experience and vacation planning
02/29/2016
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9:38:38 AM
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What distinguishes Expedia is its dedication to understanding the psyche of the modern travel planner. Expedia’s leadership believes the knowledge of customers is what has allowed it to recover from earlier stumbles.
How a TV company is carving out its place in online travel
12/15/2015
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11:45:39 AM
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The name 7Travel may not mean much to some in the online travel world but it is a quietly growing company with ambitions to be a major European player.
Pivotal moments 2015 – When AccorHotels launched its marketplace
12/31/2015
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3:41:14 PM
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One Pivotal moment of 2015 came when AccorHotels launched its own marketplace amidst the gun firing between hotels and OTAs in the year.
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