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Search results for “Emotient”
Will we ever be able to travel with young kids?
08/11/2021
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2:19:22 PM
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This has created a huge emotional burden for families that have been separated.
Expedia's vacation sites HomeAway, VRBO now provide unified virtual tours
11/21/2018
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4:36:46 PM
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Using spherical photos from any supported source, the sites convert them to a single file format and user interface.
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
The role of emotion in travel purchasing decisions
01/23/2017
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3:18:59 PM
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Travelling is inherently emotional. Travellers can feel a plethora of emotions ahead of a trip: excitement, dread, comfort, or any combination thereof.
Facebook tells travel marketers to show some emotion
11/10/2016
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11:11:37 AM
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A Facebook marketing exec says lack of differentiation is a challenge for many travel companies.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018
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9:48:35 AM
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Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
How AccorHotels uses biometrics to unlock travelers' wants and needs
07/25/2018
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10:07:07 AM
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The initiative seeks to measure biometric reactions and analyze behavior to get to the heart of what guests really want and tailor experiences accordingly.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
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