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Search results for “Content Plus”
Expedia sees a bright future in China
02/01/2016
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11:41:47 AM
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Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
The State of Early-Stage Travel Startups: Where Investments Went in 2015
01/28/2016
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10:28:30 AM
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Travel startups attracted billions of dollars in funding last year, and the travel booking sector attracted some of the most investment — more than $650 million. Besides, travel booking, ground transportation,B2B,tours and activities,trip planning and inspiration top the list of attracting the most investment.
Facebook’s secret Chat SDK lets developers build messenger bots
01/07/2016
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9:32:25 AM
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Facebook has recently given some developers access to its Messenger Chat SDK that might help them build up interactive experiences such as shopping, travel booking etc. This might offer users full-service convenience and utility via only one App. It might also ultimately further ensure Facebook's dominance on SNS.
Time for hotels to dig deeper post consolidation among OTAs
12/22/2015
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3:33:41 PM
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2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix?
Making an up-sell click seamlessly, rather than blatantly selling it
11/24/2015
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6:18:01 PM
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Up-selling training to a property’s front desk team members, backed up by an astute data strategy, is key to incremental revenue and stepping up loyalty.
Weaving the magic of context marketing via your website
11/18/2015
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10:11:40 AM
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What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Nudging ahead in the game of value-based pricing
12/03/2015
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3:13:05 PM
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Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
Baidu, Qunar, eLong, Priceline…Ctrip’s arsenal as strong as ever
11/20/2015
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6:25:12 PM
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How is Ctrip going to build on a spate of strategic alliances signed this year? This question expectedly hogged the limelight as Ctrip shared its Q3 results
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