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Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022
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1:58:43 PM
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The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Huazhu strengthens its presence in 200 new cities in China
03/24/2022
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10:35:26 PM
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From 865 cities in 2020 to the future target of 2200, the hotel company’s aggressive expansion is being demonstrated by sharply rising city coverage.
Tongcheng Travel set to make the most of restructuring
03/24/2022
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2:40:35 AM
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The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022
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6:04:37 PM
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The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Keeping pace with the evolving Internet landscape in China
01/06/2022
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11:38:11 PM
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Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Hopper banks on data algorithms and tools to expand in Asia Pacific
01/03/2022
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9:25:36 PM
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The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021
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11:24:39 PM
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Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
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