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Search results for “CRM”
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022
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6:04:37 PM
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The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
How artificial intelligence can solve major deficiencies in hospitality
11/02/2021
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9:23:05 PM
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If it doesn't connect to a positive impact on the bottom line, it might be nice to have, but it's not a necessity.
Omio set to strengthen its offering in China
10/09/2021
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8:00:53 AM
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The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Global CRM Study: The state of CRM and guest data management
09/05/2019
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3:51:26 PM
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Personalization is the path to better guest relations.
5 ways your hotel can benefit from a Customer Data Platform
05/21/2021
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2:42:55 PM
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The main aim of CDP is to create a 360-degree customer profile.
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
How luxury travel businesses should prepare for the 2021 summer season
04/22/2021
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6:46:47 PM
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Luxury travel businesses must prepare adequately for what will undoubtedly be a busy and highly unusual summer season.
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