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Search results for “CPC”
Qunar counting on its technology-driven operational efficiency for a break-through
01/28/2015
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3:07:44 PM
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What would it take for Qunar.com to turn profitable in 2016? This conundrum is among the most followed topics in the Chinese travel industry.
What TripAdvisor’s instant booking means for hotels
11/10/2014
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9:45:48 AM
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TripAdvisor’s new instant booking function is many things, but being instantly understandable isn’t one of them. The technical aspect is straightforward. But the business implications are not.
A look behind Ctrip’s new hotel price comparing function
12/03/2014
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5:54:28 PM
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Ctrip introduced a hotel price comparing function that displays other OTAs’ hotel room rates and booking links on its search results page and enables users to click through to complete bookings.
Assessing why Skyscanner is optimistic about a fruitful presence in China
08/15/2014
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8:36:30 AM
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Interesting battles lines are being drawn as the online travel market in China is witnessing strong interest from international players. TravelDaily.cn assesses how Skyscanner hopes to strengthen its presence via its acquisition of Youbibi.
Targeting China next as a travel metasearch brand? Be ready for the grind
07/11/2014
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5:48:55 PM
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Established metasearch brands including Kayak and Skyscanner are set to foray into China. It will be interesting to watch the development as these companies enter with contrasting market-entry strategies.
Opportunities and challenges for metasearch marketing with hotels
07/22/2014
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11:47:05 AM
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As hotels continue their efforts to keep up with latest and greatest in electronic distribution, the three hottest topics continue to be mobile, social media and metasearch.
Google's mobile revenue issues persist as Enhanced Campaigns deadline looms
07/24/2013
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10:14:23 AM
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Enhanced Campaigns is Google’s attempt to address low cost-per-click rates in mobile by lumping paid search campaigns for smartphones and tablets in with desktop. This means that marketers either need to have servers capable of delivering content to mobile users or embrace responsive design.
Expedia, Inc. Reports Second Quarter 2011 Results
07/29/2011
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10:38:22 AM
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BELLEVUE, Wash.—July 28, 2011—Expedia, Inc. (NASDAQ: EXPE) today announced financial results for our second quarter ended June 30, 2011.
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