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Search results for “CPC”
Independent hotels have different tools to compete in distribution
11/26/2015
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10:29:00 AM
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A few announcements kicking about this week to illustrate how it’s not all about the big chains when it comes to the evolution of hotel distribution. Article by Tnooz.
RTB can deliver provided it is backed by astute planning
09/30/2015
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11:24:50 AM
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A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Universal Beijing theme park deal signed
09/16/2015
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10:57:23 PM
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The Chinese and US parties will set up a joint venture company to kickstart planning work with the goal of quickly launching the park.
TripAdvisor reports second quarter 2015 financial results
07/24/2015
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7:52:56 AM
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NEEDHAM, MA, July 23, 2015 — TripAdvisor, Inc. (NASDAQ: TRIP) today announced financial results for the second quarter ended June 30, 2015.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
TripAdvisor reports first quarter 2015 financial results
05/07/2015
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9:58:43 AM
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NEWTON, MA, May 6, 2015 — TripAdvisor, Inc. (NASDAQ: TRIP) today announced financial results for the first quarter ended March 31, 2015.
Chinese government rolls out ambitious inflight internet plan
11/01/2017
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8:43:23 PM
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Shortly before the opening of the 19th CPC National Congress, the Chinese government announced an ambitious Five-year Plan for the inflight internet to be completed by 2022.
Five questions to help marketers solve the metasearch dilemma
03/20/2015
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2:29:02 PM
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When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution.
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