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Search results for “Adobe”
In a cookieless future, half-baked marketing won’t do
05/12/2021
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8:01:07 AM
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Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them?
The CRM data warehouse
03/26/2019
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4:45:12 PM
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The PMS provides information like recency, frequency, and monetary value, but never about guest preferences, demographics, or what they do when they’re not staying at that particular hotel.
The five trends that matter in big data for travel in 2019
01/24/2019
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11:54:19 AM
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The ownership of data is moving from the corporations and private enterprises to the individual consumers and citizens.
Adobe finds more evidence desktop dominates US travel booking despite mobile growth
08/04/2016
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1:23:30 PM
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Adobe found that although 52% of consumers browse travel experiences via their smartphone or tablet, only 21% of travel sales occur on portable devices.
Key priorities for travel brands in a data-driven future
01/24/2018
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4:19:12 PM
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Adobe and Econsultancy have carried out an in depth study of Digital Trends in Travel and Hospitality Sectors, and reveals industry strengths and weaknesses.
Four key digital trends impacting travel and hospitality brands
12/11/2017
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5:40:38 PM
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OTAs are 56% more likely to cite data as the greatest barrier to delivering personalised experiences, but transportation, hospitality and restaurant companies think human elements are crucial.
Accel-KKR invests in Cendyn, the fast-growing, B2B event- and hotel-marketing tech player
05/23/2016
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3:25:58 PM
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Technology-focused private equity group Accel-KKR has acquired a stake in Cendyn, a provider of B2B technology for hotel marketing and event management.
Conversion rates for travel on mobile even smaller than desktop
05/03/2016
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2:07:48 PM
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Analysis of billions of travel transactions by Adobe found that the average look-to-book conversion rate for hospitality and travel-related products was 2.4%, with travel and hospitality at 0.7%.
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