China aims to build Hainan into a globally influential tourism and consumption destination by 2035.
China's post-95 generation emerged as the driving force for travel industry, according to the report.
Spending levels are back up to pre-pandemic levels. But Chinese visitor arrivals are not.
For a long time, “travel to Singapore, Malaysia and Thailand” has been synonymous with Chinese outbound tourism.
With China's opening-up measures, the Spring Festival holidays will see a wave of Chinese tourists traveling abroad.
The recovery of capacity in cross-border flights also helped to lower ticket prices.
Those who plan to engage in activities that require prior approval, such as work or news reporting must still secure the relevant visa before entry.
Attracting three million visitors in just three days was an extraordinary achievement, he said.