The company launched in January 2014 (TLabs here) as a two-part service: a B2B white label mobile application for agents to get leads from consumers as well as a consumer-facing service for consumers to be connected to a marketplace of agents.
Leading the round is PLC Ventures and includes Wavemaker Ventures, Amplify and ex-Expedia CEO and president Blachford.
The company had previously received two tranches of $350,000 in funding.
The system works by connecting travelers and agents through planning process using the app’s interactive video chat and screen sharing capabilities.
It claims to be able to secure “perks and upgrades” for travellers that ordinarily would only be available through existing travel agency networks or home-working individuals.
Once a trip is booked the itinerary is held on the application so that the user can manage their reservations and find information about the destination.
The company secured a “preferred partner” agreement with Virtuoso, the luxury travel network of agencies, to power its itinerary management and lead-generation platforms.
CEO and co-founder Katelyn O’Shaughnessy says the investment will be used to hire additional staff and bolster its product development strategy.
The consumer-facing, agent-on-demand model has had mixed fortunes over the years, with Tripology the most high profile of the services to gain significant traction.
USA Today, which eventually owned the business, closed it in June this year.
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