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Didi Taxi changes name to Didi Travel and adds new logo

09/09/2015| 4:46:42 PM| ChinaTravelNews 中文

Didi Taxi announced it officially changed its name to Didi Travel, along the launch of a new brand logo and visual identity (VI) system.

Didi Taxi announced it officially changed its name to Didi Travel, along the launch of a new brand logo and visual identity (VI) system.

While Didi Travel may have dropped "Taxi" from its name it isn't dropping its taxi hailing service

Didi Travel has evolved over the last three years from a software company solely offering taxi hailing service to a platform with a comprehensive range of transportation services including taxi hailing, chauffeur service, express car, carpool, bus service, driver hire and shuttle service. Didi Travel said that the name change helps better define its strategic goals and market position.

Didi Travel also dismissed market speculations that it would drop taxi and express car services, and said it would continue to assist taxis improve their operational efficiency over the long term. It has also hinted that it will launch new initiatives very soon.(Translation by David)

TAGS: Didi Taxi | Didi Travel | logo
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