China’s Shijie99 partners with Amadeus for global expansion
Amadeus’ cutting edge search technology and leading content to power Chinese travel e-commerce aggregator Shijie99’s growth in international markets.
China’s burgeoning travel sector takes another global leap as Amadeus signs an agreement with Shijie99, one of China’s leading travel e-commerce aggregators, to power their international growth.
The multi-year agreement will include the provision of extensive air content via Amadeus’ advanced Master Pricer search technology for points of sale outside of mainland China. Prepaid and postpaid hotel and car rental, as well as rail content will be available to customers in all markets, including China.
Catering to inbound tourism and Chinese travellers in overseas markets, the agreement will enable Shijie99 to expand and diversify its product portfolio by adopting the same technology used by leading global online travel agents. This means that travellers will have access to the finest global content via the best search technology, meeting the needs of travellers today and into the future.
Ms. Feng Na, COO of Shijie99 said, “Shijie99 has enjoyed phenomenal growth in China, becoming the leading e-commerce aggregator in a matter of years. As we look to drive similar success outside of China, collaboration with a global leader like Amadeus is critical. Our partnership means that travellers will have access to the best global content via the best search technology, meeting the needs of travellers today and into the future”.
Sebastien Gibergues, Head of Leisure Online & Travel Media, Amadeus, said, “Shijie99 is a powerhouse in China’s expanding travel industry, delivering content to the leading travel players. I have no doubt that Amadeus’ leading technology and comprehensive global content will support Shijie99 in their international expansion. This is a great match and an exciting partnership, and Amadeus is proud to be part of Shijie99 's global growth."
Brian Chien, General Manager, Amadeus China, commented, “Amadeus continues to invest in technology and solutions that enable the success of Asia Pacific travel players, as we have done for many years. The agreement with Shijie99 is the latest of many successful partnerships in the region and we are excited to enable and support their expansion onto the global stage.”
Amadeus made tremendous progress in the China market with a focus on forming and nurturing partnerships with Chinese travel industry players to help increase their international competitiveness.