It’s created a snapshot of how those charged with buying hotel technology. Revelations include that 34% of buyers are looking to replace an existing hotel management system, while a quarter want software to replace current offline – that’s pen and paper- processes.
In addition, 16% have no system at all.
When it comes to what they want included in a system, an online booking engine is the top need, followed by reservation management and housekeeping management.
Further findings reveal “missing functionality” is driving most people seeking to replace an existing sytem, 14%, followed by “technology that is not user-friendly”, 13%, and “technology that is not integrated”, 12%.
Software Advice delves a bit further and finds that the key “missing feature” hoteliers complain about is an online booking tool in most cases.
The company explains that 34% of buyers are independent hotels looking to attract millennials and points to research from Pew Research Centr as well as Expedia showing this sector makes up a huge share of the US workforce, takes more trips on average, and is likely to add on a leisure stay.
Software Advice also says that the trends highlighted feed into to general trends around consumers wanting to book online and hotels driving business direct.
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