The UK-based travel search engine will now let customers book directly with a range of partners from within the existing website or via its mobile application.
The pilot scheme has been kept under wraps for quite some time, with officials saying the “facilitated booking” facility available in the UK, Ireland, Australia and New Zealand on some tickets since last year.
Currently the ability to complete a transaction and secure tickets for a fare (“The fast and simple way to book”, the page claims) is relatively subtle from within search results, featuring just above links out to existing partners.
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