Skyscanner tests bookings on air tickets, claims huge jump in conversions
The trend to give users the chance to make bookings on metasearch engines continues – with Skyscanner confirming it has joined the fray in recent months.
The UK-based travel search engine will now let customers book directly with a range of partners from within the existing website or via its mobile application.
The pilot scheme has been kept under wraps for quite some time, with officials saying the “facilitated booking” facility available in the UK, Ireland, Australia and New Zealand on some tickets since last year.
Currently the ability to complete a transaction and secure tickets for a fare (“The fast and simple way to book”, the page claims) is relatively subtle from within search results, featuring just above links out to existing partners.
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