Klook Travel raises US$1.5 million to revolutionise Asia’s travel activities space
Klook Travel announced its completion of a US$1.5 million seed investment round, as well as the launch of Klook Mobile.
Hong Kong-based travel activities booking start-up, Klook Travel, on June 1 announced its completion of a US$1.5 million seed investment round, as well as the launch of Klook Mobile.
Klook, online platform with a curated selection of activities and attractions in Asia.
The investment round was led mainly led by mainland China tech veteran, Xiaoguang Wu, who is Tencent’s senior executive vice president and CEO of e-commerce. He also serves on the board of directors of Elong (Nasdaq: Long), one of China’s largest hotel booking sites invested in by Expedia and recently acquired by Ctrip.
The seed round funding also saw travel industry veteran, Shuren Hu, join as advisor to Klook. He served as vice chairman of strategy and planning at the China National Tourism Administration.
Klook, short for “Keep Looking”, is an online platform that provides travellers with a curated selection of activities and attractions in Asia, which can be booked seamlessly through paperless ticketing.
It seeks to transform the travel activities space in Asia by bringing together quality operators, and making their services available on a single platform. For travellers, this means a central hub to accomplish the last leg of their planning, whether before departing for travel or booking on the go.
“Travellers have long been fond of insider deals for hotels or vacation packages, and Klook is the first to bring this concept to the travel activities space,” said Eric Gnock Fah, Klook’s co-founder.
“We have a team of travel curators on the ground, not only scouting for the best deals but also carefully vetting each operator we work with.”
Klook Mobile available for both iOS and Android devices.
Klook’s app, which the company billed as “Asia’s first travel activities mobile app available both on iOS and Android”, leverages on the growing trend consumers to book services instantly through mobile devices,
Klook said it is the first to enable instant ticketing to some of the most popular attractions in Asia – within a matter of seconds after booking, travellers can show up, with no more queuing up, and no more printing vouchers – all seamlessly synced with Klook Mobile.
“Mobile will be a game changer for this sector,” added Eric. “Although, according to recent data, over 80% of travellers research their trip online pre-departure, we believe a significant share of the bookings happen at the destination – and that’s where mobile comes into play.”
Klook, which was launched in September 2014, was co-founded by former investment bankers Eric Gnock Fah and Ethan Lin, and tech engineer Bernie Xiong. It now operates in 21 destinations in Asia with two regional offices in Shenzhen (China) and Taipei (Taiwan), curating over1,000 carefully handpicked experiences. Japan is next on the list, to be followed by more Asia-Pacific destinations.
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