January 23, 2007:Pangora, the Lycos-owned provider of product and price search technology, has launched a travel price and product search tool. The new service enables users to search and compare prices for flights, with hotels and package breaks to follow.
The Pangora travel service has been launched initially on LYCOS’ shopping channel with retail partners including Opodo, Nofrills, Wegolo, Air Berlin, MyTravel and Skytours. Pangora expects to sign-up new retail partners in the coming weeks.
Pangora technology powers a number of third-party media owner sites’ shopping portals (including AOL, Yell.com, Virgin.net and T-Online amongst its 60 European portal partners) with its travel service expected to be rolled out following testing with the LYCOS Shopping channel.
Rob Staunton, head of Pangora UK said: “The launch of the travel price comparison service adds another string to the Pangora bow. It means we can offer our portal partners a service that will add e-commerce functionality where they have existing travel channels.
“Once we have the results of the launch on LYCOS Shopping, we expect to expand the service, improving the service range with new travel retailers and building traffic by offering the service to the third-party sites that we already power.”
