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United finally releases full preview of refreshed digital experience

05/15/2015| 9:37:36 AM| 中文

United's new website features a familiar card-based design reminiscent of Windows which allows it to easily port between device types while ensuring a consistent look and feel with a touch-friendly interface across devices.

United has been teasing its upcoming full redesign at various travel conferences for the past year while simultaneously releasing the early design to a small audience of elite flyers for private beta testing. Now the airline has finally released the new look to the public. 

It features a familiar card-based design reminiscent of Windows which allows it to easily port between device types while ensuring a consistent look and feel with a touch-friendly interface across devices. 

The website is far easier on the eyes and will finally catch up to the likes of Delta and American, two airlines that underwent significant redesigns to move their digital experiences forward into the mobile age. Each of these sites is marked by a simplification of design and a straightforward modernism — something that United has also embraced. 

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TAGS: United Airlines | digital marketing
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