Home > Online > Not content with hotel domination, Priceline Group now wants to push car rental services

Not content with hotel domination, Priceline Group now wants to push car rental services

05/11/2015| 11:23:17 AM| 中文

Priceline Group has quietly made a move last week to challenge car rental technology providers with the launch of a dedicated B2B division for its consumer-facing RentalCars brand.

It was only a matter of time before the Priceline Group realised there was an opportunity to take on the B2B car rental market.

The company has quietly made a move this week to challenge car rental technology providers with the launch of a dedicated B2B division for its consumer-facing RentalCars brand.

RentalCars had previously worked with a number of partners to provide them with a white label version of the website, but the process has now been formalised with the introduction of RentalCars Connect.

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TAGS: Priceline | car rental | B2B | CarTrawler
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