Surprise! Airbnb comes in dead last as Millennials’ preferred accommodation
It’s not often that hotels have something to celebrate when it comes to the sharing economy, but a recent survey of Millennials placed Airbnb dead last as a preferred accommodation type.
The results come from the Resonance Report’s 2015 Portrait of the U.S. Millennial Traveler which profiles the habits of 1,189 recent travelers in the all-important 74 million adults aged 18-34. This demographic is prized by travel marketers for its appetite for trends and its growing disposable income without such pesky anchors such as children and mortgages.
Tnooz covered the familial structure of these travelers last week; but what are their preferences when it comes to other areas of travel?
The report’s tease suggests that this group is more complex and nuanced than the broad marketing brush gives it credit for: