TUI looks to digital to close gaps in the holiday journey
Going from traditional tour operator, with a distribution network of stores, to a digital business was never going to be easy for the likes of TUI, Thomas Cook and others.
And yet, with varying degrees of success, they are making progress through concept stores to marry online and offline, mobile applications and the use of newer technologies.
About 40% of TUI’s mainstream holidays were booked online the company announced in its recent first quarter results and says Mittu Sridhara, TUI Group chief technology officer, online sales totalled Euro 5.5 billion last year.
But, the annual holiday purchase remains for most a big financial outlay, an emotional one and a once a year kind of thing.