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Hyatt Hotels globally rolls out its predictive analytics for upsells

03/12/2015| 1:56:33 PM| 中文

Hyatt Hotels is one of many travel companies that has been leveraging “big data”. In other words, it’s been aligning all the functions of its organization to optimally use predictive data analytics.

Specifically, the Chicago-based global giant has mined its data to see how, when, and where people are booking its rooms. It processes that information, using the latest in mathematical analyses, to detect patterns. Based on the patterns, it changes its merchandising effort.

Hyatt says it has already seen major progress on its key goal to more effectively upsell guests who have already booked rooms.

For details, Tnooz spoke with Chris Brogan, senior vice president, strategy and analysis:

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TAGS: Hyatt | hotel marketing | big data | digital marketing
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