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Who is the experiential traveler and what do they care about?

03/11/2015| 2:43:51 PM| 中文

Experiential travelers — also known as geotravelers, apparently — are those with a desire to escape outdoors without the pressure of an unexpected interruption due to a connected device.

So says a report by travel and outdoor marketing specialists MERCURYcsc in a new quarterly called the Pulse, which queries its Think T+O Forum, a panel of “more than 1,000 experience seekers.”

The survey asked:

Does technology and the ability to stay connected almost everywhere inhibit or enhance their leisure time? Is it a blessing or a curse, and have we come to peace with its role in our outdoor adventures and vacations? And, what does vacation mean in today’s connected world?

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TAGS: travel marketing | outdoors
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