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You got to milk the cow to survive in the OTA farm

03/10/2015| 8:23:03 AM| 中文

At ITB Berlin, Darren Huston, President & CEO of Priceline Group, was talking about “milking the cow”.

So there I was – I had just written my post about how hard it is to build an OTA of any consequence and during the first session I attended at ITB Berlin, Darren Huston, President & CEO of Priceline Group, was talking about “milking the cow”.

“Our employees are workhorses, not show ponies and you have to keep milking the cow. If you stop, they stop giving milk. You have to work the system like a farm,” said Huston, who (naturally) grew up on a farm.

He spoke about the bottoms up culture at the group – how everyone is an innovator, how the 13,000 employees worldwide are broken up into small teams and how innovation happens from the bottom.

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