Home > Online > OTAs vs metasearch – a collision course or room for both?

OTAs vs metasearch – a collision course or room for both?

03/06/2015| 10:15:08 PM| 中文

Freedom of choice can be a wonderful thing. But when faced with countless travel websites consumers, more often than not in search of the best deal, can be left feeling confused.

For travel brands operating in a multi-channel, multi-device world, where consumer behavior is changing faster than technology can keep up, it’s even more challenging.

Matteo Cellini, head of search at Expedia-owned metasearch online travel agency Venere, says:

“If anything, attribution is getting much tougher and unless you really understand who is seeing what, you are probably making the wrong business decisions.”

Read more

TAGS: OTA | travel search | travel booking
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!