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The new Ryanair – a mobile-first travel retailer

03/05/2015| 10:18:20 AM| 中文

Ryanair is promising “a big investment in digital and a big investment in data” this year as it enters the second year of its “Always Getting Better” approach.

Kenny Jacobs, chief marketing officer,  launched a new customer charter at an event in London today which was also webcast live.

As well as redesigned interiors for its planes, new uniforms for crew and better in-flight food, digital initiatives are clearly front of mind for the new Ryanair.

Jacobs said:

“It’s a big year for digital. In 2014 we caught up; in 2015 we will get ahead. By the end of 2015 we will be a mobile-first airline and we aim to become Europe’s number one travel retail platform, which happens to specialise in flights.”

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TAGS: Ryanair | digital marketing | APP
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