The new Ryanair – a mobile-first travel retailer
Ryanair is promising “a big investment in digital and a big investment in data” this year as it enters the second year of its “Always Getting Better” approach.
Kenny Jacobs, chief marketing officer, launched a new customer charter at an event in London today which was also webcast live.
As well as redesigned interiors for its planes, new uniforms for crew and better in-flight food, digital initiatives are clearly front of mind for the new Ryanair.
“It’s a big year for digital. In 2014 we caught up; in 2015 we will get ahead. By the end of 2015 we will be a mobile-first airline and we aim to become Europe’s number one travel retail platform, which happens to specialise in flights.”