Understanding and benefiting from complex travel data
As the focus on consumer data has strengthened globally and the rush to collect it has heated up, the value of travel data has gained concurrently.
ADARA works closely with more than 80 travel data partners worldwide. Our experience is that not only travel providers but also other companies wishing to reach travelers are trying to understand travel data much better, leveraging it to gain greater insights.
The new level of understanding can help market products more strategically online and through programmatic media buying.
But there is still a long way to go.