What the recent travel tech deals mean for the hotel industry
Expedia’s $1.3 billion acquisition of Orbitz has drawn plenty of headlines in the mainstream media, but there have been several other acquisitions that have flown under the radar.
Some of these could be more significant for the hospitality industry.
Yes, Expedia getting bigger and swallowing Orbitz and Travelocity will have repercussions. Hoteliers will lose even more negotiating power as the online travel agency duopoly gets stronger and the alternatives diminish.
But the billions spent in acquisitions by companies such as Oracle (MICROS), SAP (Concur), Priceline (Buuteeq and Hotel Ninjas), Amadeus (Newmarket International), Sabre (Genares), Thoma Bravo (TravelClick), Battery Ventures (InnLink and Trust International) also have my attention.