Priceline Group Inc. plans to buy hotel-booking startup Rocketmiles for about $20 million through its venture unit, according to people familiar with the matter.
The deal would help Priceline encourage customers to book lodging through its network, rather than booking directly with hotels, which offer their own rewards to lure users to their sites.
Two-year-old Rocketmiles helps customers accumulate frequent-flier miles by using its app and website to book hotel rooms. The Chicago company lets customers redeem these miles from about two dozen airlines.
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