Hilton has launched its first, global meetings and events website to drive online meeting and event bookings. (1/11/2007)
The initiative is part of the company’s strategy to increase online bookings to 25 percent by 2009.
The new online product will be supported by a global in-hotel poster advertising campaign across Hilton hotels internationally, an online advertising campaign and a direct mail campaign to over 80,000 meeting planners in the UK and Europe. An e-newsletter is also available on the website to promote latest offers and news to subscribers.
Jude Bissert, director business products and promotions, Hilton International, said the new website provides customers with a functional, up to date and hassle free online facility.
The website provides the meeting, conference and event industry with a one-stop shop for Hilton offers, news, room information and bookings globally. A new search function enables guests to view facilities from around the world.
Enhanced meeting room information provides customers with relevant, instant research and includes new virtual room plan capacities and dimensions. Guests can request a bespoke, 24-hour proposal direct to the hotel of choice and e-brochures can be tailored for meetings and event delegates and emailed or downloaded. The website also offers an e-newsletter subscription for meeting and event planners to receive the latest hotel news, meeting and conference deals and special offers.
