Is your hotel in focus for a guest selfie?
Millennials, perhaps more than any generation before, are demanding an authentic, original and social media friendly environment on their trips.
When talking to hoteliers around the globe, they all acknowledge how important social media has become and how it will continue to grow in significance.
Another trend is that of online bragging on communities such as Facebook, Twitter or FourSquare.
People are essentially showing off to their “friends” where they are, what they are doing, eating, drinking, looking at, etc…