How the Expedia-Orbitz deal could have happened five years ago
News this week that Expedia has bought rival Orbitz signals a fundamental shift in the world of online travel agencies.
But the industry already had an inkling that something like this was on the cards.
This isn’t about the rumours which emerged in early-January this year, when Orbitz Worldwide executives and attorneys were known to be working feverishly on a major transaction, according to our sources.
Instead, people should cast their minds back to over half a decade ago, in the closing months of 2009, when the scenario being played out in the Expedia-Orbitz deal this week was first mooted.