Allianz has done some legwork to parse the most discussed travel topics on Internet forums to reveal what users are talking about, and how that changes depending on the nationality of the user.
As far as methodology, the study authors selected forums from Google using “forum + travel,” “forum + tourism” and “forum + holidays” to make their selections.
They then sorted through the most popular forums that had a dedicated travel area that focused on wider travel topics outside of specific destinations.
