For the first decade or so, online travel was all about “price, price and price”. But in today’s intensely competitive online environment, people are looking for more. Buyers still want a good price, but they’re also looking for inspiration, community, engagement.
And travel sellers want not only better margins but also a deeper relationship with the customers.
Investing in quality content is essential for travel sellers to prosper. Quality means richer content – compelling copy, creative use of video and images, access to customer reviews – but it also refers to accuracy, ensuring any quoted fares are available to book.