The right stuff in travel: quality content, accurate content, available content
Great quality content on travel websites speaks to people: it’s inspiring, it’s relevant and it’s bookable.
For the first decade or so, online travel was all about “price, price and price”. But in today’s intensely competitive online environment, people are looking for more. Buyers still want a good price, but they’re also looking for inspiration, community, engagement.
And travel sellers want not only better margins but also a deeper relationship with the customers.
Investing in quality content is essential for travel sellers to prosper. Quality means richer content – compelling copy, creative use of video and images, access to customer reviews – but it also refers to accuracy, ensuring any quoted fares are available to book.